Quebec ad campaign takes aim at texting and driving

Quebec ad campaign takes aim at texting and driving

Global News

MONTREAL — Quebec’s auto insurance board has released a video campaign to encourage drivers to stop texting while on the road.

It features a wartime re-enactment of a soldier who risks his life to deliver a message to the front line.

Being chased by dogs, shot at by snipers and narrowly avoiding land mines are just a few of the dangers he faces.

When the messenger finally delivers his letter, it reads: “What are we having for supper?”

The SAAQ’s campaign’s tagline then states: “Don’t risk your life for a trite message.”

READ MORE: Driver posts Facebook update before dying in head-on collision

According to the Canadian Automobile Association (CAA), cell phones are one of the most common distractions for road users.

Drivers engaged in text messaging are 23 times more likely to be involved in a crash than non-distracted drivers.

5 tips to avoid distracted driving

  1. Let phone calls to go to…

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Hundreds of vehicles seized in Saskatchewan under new traffic laws

Hundreds of vehicles seized in Saskatchewan under new traffic laws

Global News

REGINA – Hundreds of vehicles have been seized and close to 900 penalties have been handed out for impaired driving since new traffic laws were enacted in Saskatchewan.

According to figures released from Saskatchewan Government Insurance (SGI), 515 people were handed roadside suspensions for impaired driving between June 27, when the new laws came into effect, and the end of July.

Along with those suspensions, 352 vehicles were seized from impaired drivers.


While roadside suspensions are down from the 733 handed out during the same period in 2013, it is still troubling for Andrew Cartmell, CEO and president of SGI.

“There’s simply no excuse for drinking and driving when there are so many options for getting home safely,” said Cartmell in a release.

“Thanks to new vehicle seizure laws, drivers that don’t plan a safe ride home and choose to drive while impaired can now be removed from the road…

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Speeding overtakes Saskatchewan traffic spotlight in August

Speeding overtakes Saskatchewan traffic spotlight in August

Global News

REGINA – Numbers are in from the province-wide traffic safety spotlight in August which focused on one of the leading contributors in fatal crashes in Saskatchewan – distracted driving.

Law enforcement officials issued 319 tickets for distracted driving during the month, including 228 for cellphone violations.

With new Saskatchewan traffic laws in effect, drivers now face immediate vehicle seizures of seven days on a second or subsequent offence for cellphone use.

Although the province-wide spotlight may have focused on distracted driving, SGI says speeding remained an issue in August with 3,719 tickets issued.

During July’s traffic spotlight, police issued 4,028 speeding violations during an entire month that focused on excessive speed.

According to Saskatchewan Government Insurance (SGI) preliminary numbers, there were 31 fatalities related to distracted driving in 2013.

September’s spotlight is cracking down on traffic safety in Saskatchewan school zones.

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Alberta’s distracted driving legislation not changing driver habits: RCMP

Alberta’s distracted driving legislation not changing driver habits: RCMP

Global News

EDMONTON – It’s been three years since the Alberta government introduced distracted driving legislation, but police are still handing out plenty of tickets to drivers not adhering to the law.

RCMP Cpl. Chris Little says the legislation hasn’t improved driving habits.

“After three years we’ve seen the incidents actually rising, so it’s getting worse. I noticed when the legislation was first introduced that there was a drop off but I’ve found that it’s worse than ever.”

Read More: Enforcement of Alberta distracted driving law begins

So what’s the cause? It’s driver apathy according to Cpl. Little, and he doesn’t believe more education will solve the problem.

“I think the legislation itself, although very good, there’s not enough deterrence with it. I think we need demerit points associated to the legislation. We also need higher fines.”

Read More: ‘Crotches Kill’: Alberta government drives home dangers of distracted driving

Distracted driving was…

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